AHP Webinar on engaging physicians in grateful patient fundraising.

MedStar Health has found success in their grateful patient program by thinking differently about their engagement methods through formal education across the system. This program will delve into the strategy behind the development of an educational model that has improved introductions to grateful patients, increased the amount of care provider partnerships as well as grow a culture of gratitude across the health system.

Key factors that have led to the success of the approach are re-structuring the delivery of an educational presentation to clinical teams, empowering the philanthropy team to master the educational content, and creating a strategic series of content. The session will also cover the crucial pieces that have led to the creation of a Philanthropy Academy, including team input and collaboration, developing unified messaging and a review of tools that enhance provider engagement.


  • Leah Murray, Director, Philanthropy Education, MedStar Health
  • Bruce Bartoo, CFRE, Senior Vice President and Chief Philanthropy Officer, MedStar Health
  • Ben Golding, President and Chief Executive Officer, Advancement Resources
  • Leslie S. Matthews, MD, MBA, Medical Director, MedStar Orthopaedics; Chief of Orthopaedics, Union Memorial Hospital; Director, Residency Program, MedStar Union Memorial Hospital


AHP Members: $69
Non-members: $149



LOCATION: Austin, Texas

SAVE THE DATE – AHP International Conference 2020

The premier conference opportunity for chief development officers, executive directors, gift officers and other professionals in healthcare philanthropy. The largest gathering of health care development professionals, the AHP Annual International Conference is the catalyst for growing your network, connecting with peers and sharing new experiences. 



AHP Webinar

Patients and families that experience great care often feel inspired to give back, but frequently aren’t sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with health care organizations around the world, to overcome challenges and create lasting philanthropic partnerships.