AHP Webinar on engaging physicians in grateful patient fundraising.
MedStar Health has found success in their grateful patient program by thinking differently about their engagement methods through formal education across the system. This program will delve into the strategy behind the development of an educational model that has improved introductions to grateful patients, increased the amount of care provider partnerships as well as grow a culture of gratitude across the health system.
Key factors that have led to the success of the approach are re-structuring the delivery of an educational presentation to clinical teams, empowering the philanthropy team to master the educational content, and creating a strategic series of content. The session will also cover the crucial pieces that have led to the creation of a Philanthropy Academy, including team input and collaboration, developing unified messaging and a review of tools that enhance provider engagement.
SPEAKERS:
- Leah Murray, Director, Philanthropy Education, MedStar Health
- Bruce Bartoo, CFRE, Senior Vice President and Chief Philanthropy Officer, MedStar Health
- Ben Golding, President and Chief Executive Officer, Advancement Resources
- Leslie S. Matthews, MD, MBA, Medical Director, MedStar Orthopaedics; Chief of Orthopaedics, Union Memorial Hospital; Director, Residency Program, MedStar Union Memorial Hospital
COST: AHP Members: $69 Non-members: $149
Visit our Philanthropy Events Calendar for more webinars related to fundraising during Covid-19 economic crisis. Maintained by Chase Solutions inc.