AHP Webinar on engaging new donors to begin cultivation.

One definition for Engagement is “a formal agreement to get married.” Whoa, slow down, we just met! Is this what our donors hear when we attempt to “engage” them with our organizations? Probably, sometimes. So, what’s the trick? How do we better handle the cultivation process, especially for those donors who come to us through digital channels?

The truth is, we have to treat it much more like dating, especially for the droves of first-time supporters who will form the donor base for our organizations, and whose top tier will become our next major gift investors. We must be intentional in building excitement with all who make that gift and help them feel the butterflies that resemble the early thrills of a new relationship.

Join us as we show you how to court your new donors to a fulfilling early relationship with your organization, even if they’re not quite ready to be engaged!    


  • Adam Blanchard, MS, CFRE, Director, Donor Engagement, Dayton Children’s Hospital
  • Jennifer Garcia, Digital Fundraising Specialist, Dayton Children’s Hospital
  • Tara Mermis, MBA, Principal Consultant, Charity Dynamics


AHP Members: $69 



Oregon Convention Center in Portland – Join more than 2,000 nonprofit colleagues to collaborate, innovate, and discover new ways to spark change with technology.  Nearly 200 sessions on topics covering technology management, program and service delivery, fundraising and development, operations, and digital communications and marketing.

CASE District 1

LOCATION: Westin Copley Place in Boston, Massachusetts

Largest gathering of advancement professionals from New England and Eastern Canada. Year after year, 800+ professionals in the fields of development, alumni relations, and marketing and communications—from nearly 200 prestigious schools, colleges, and universities.