I remember when I was a researcher it seemed the primary concern was all about the prospect’s assets.  This is obviously a concern and major consideration during the qualification process for major gift prospects.  However I think the biographical background of a prospect is equally important.   After all, I knew my gift officers were not [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience.  In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check out his blog [...]

Over the past ten work days Phyllis Freedman, an independent fundraising consultant specializing in planned giving marketing, has been sharing her ten commandments for at The Planned Giving Blogger. They’re wonderful and we should all have them pinned up on our corkboards or written on our whiteboards or as the home screen of our smart-devices, [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience.  In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check out his blog [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience.  In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check out his blog [...]

Recently, I read my colleague Laura Worcester’s post on this site “Discover the Sally Fields in Your Database.”  As I was reading the post, I started thinking about interesting ways that I have seen organizations celebrate their donors and immediately thought of three examples: First, the post reminded me of the Honor Roll that I [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience.  In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check out his blog [...]

“….And I can’t deny the fact that you like me.  Right now you like me!” In 1985 Sally Fields made the world smile with these simple words.  Her own smile going from ear to ear, she absolutely gushed as she thanked the audience and her fans during her Oscar acceptance speech.  Suddenly the simplicity of [...]