I am so excited and proud to say that NOZA is one of the products that Target Analytics offers.  I get my weekly NOZA Gift Alerts, and at that point I am reminded of the generosity and strong philanthropic tradition that exists in this country.  We are living in very economically challenging times, but it [...]

I think I have always been involved in some sort of small volunteer role prior to entering the field of fundraising in 1996 but since that time it has played a significant role in my life and I know that it has greatly enhanced not only my life personally but professionally as well.  When I [...]

In a March 2011 cover article, Time Magazine explored the collection and sale of personal data in the United States.  My colleague, Lawrence Henze and I saw an immediate opportunity to build on this information and to explain many of the data sources available to nonprofit institutions for their development programs.  We were honored when [...]

One of my roles as a consultant is helping non-profits move the science of predictive modeling and wealth screening into the art, or practice, of real-world fundraising within their offices.  I love this part of my job!  It’s where the academic meets the profession; it’s where the statistics meets the function … it’s where the [...]

“Wow!”  That was my first reaction when I read a newspaper article about the Milwaukee Symphony Orchestra.  I happen to live in the Milwaukee area so it warmed my heart to see this headline in the Milwaukee Journal Sentinel:  “MSO Finishes Fiscal Year with a Flourish.”  Similar to many metropolitan areas in recent years, the [...]

Note from ProspectResearch.com: Cecilia Hogan has been leading the prospect research effort at the University of Puget Sound in Tacoma, Washington for more than 15 years. She served on the Association of Professional Researchers for Advancement (APRA) International board of directors from 1999-2002 and is a former president of APRA-NW. Cecilia is the author of Prospect [...]

 I have compiled a few blog posts that interested me during August and I wanted to share them with you. Be sure to give these blogs some traffic! When Size Doesn’t Matter, from Phyllis Freedman’s Planned Giving Blogger, shares with us 2 messages that should be conveyed to donors. Making Sure No Donor Gets the Same [...]

One of the important things I have learned in being in fundraising is to never assume.  It is very easy to make assumptions about donors, volunteers and staff.  I am not speaking about not trusting your intuition or gut feeling but assuming that someone or a group of individuals knows something.  For instance when I [...]