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Giving history reveals passions and capacity

By David Lamb posted October 4, 2010 at 9:10 am

Past giving predicts future giving.  This is one of the fundamentals of development.  If you know nothing else about your prospects except what they gave in the past, you can use that to make a pretty good guess about who will be loyal in the future.  There’s a lot you can do to improve your [...]

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