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Same Old Same Old Routine

I was lucky to be one of the faculty members for the recent New Researchers Symposium held during the APRA Conference last week in Anaheim. They were a dynamic and engaging group of individuals.  They are eager to learn and have not quite gotten into old habits.  It is very easy just to find one search engine and [...]

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Another Great APRA Conference!

I just arrived home from the APRA Conference in Anaheim. Once again, another fabulous conference highlighted by great presentations and workshops on cutting edge issues as well as basic training for newcomers to the profession. No professional organization does it better than APRA! For more than a decade I have attended this conference and have [...]

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Base, Swing & Opposition

Politicians think of the voting public in terms of “base,” “swing,” and “opposition.”  Their base is the segment of the population who are dyed-in-the-wool true believers.  They will vote for the party or the candidate no matter what.  The swing is the segment that may be persuaded to vote for the party depending on how the issues [...]

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APRA is THE event for Prospect Researchers

I’m at the International Conference of the Association of Professional Researchers for Advancement (APRA) in Anaheim, California this week.  Rarely have I been this close to Disneyland and not gone in!  But there’s too much good stuff going on at the conference to get away – too many great educational sessions, too many colleagues to [...]

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Marketing Planned Gifts to Women

It’s estimated that women donors do now or in the near future, will control between two-thirds and three-quarters of all planned giving assets. According to a national study, a majority of charitable bequests and charitable gift annuity donors are women and slightly less than half of all charitable trust donors are women. With the average [...]

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Real Estate is Still an Asset

We all know that the real estate market has taken a hit during the recession. Many assumptions are made that looking at real estate is not necessarily a great indicator of wealth. We need to closely examine a few details. First of all, when was the home purchased? If you prospect purchased their home over [...]

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Maximize Your Fundraising Potential with Prospect Research

Welcome to ProspectResearch.com, the newest online resource for prospect researchers. On this blog, you will find opportunities to engage with your peers and learn forward-thinking best practices from some of the most respected experts in the industry. Please visit our contributors page to read more about our featured bloggers. Before we get too far, we [...]

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