A Culture of Cooperation

As many of you may know I am the president of APRA.  For those of you who are not familiar with APRA, it stands for the Association for Professional Researchers for Advancement.  I am not only honored to be in this position but I am fortunate to be the president during the 25th anniversary celebration.  [...]

As 2011 came to a close, I had numerous conversations with colleagues about a perennial topic—donor recognition.  After 25+ years in development, I am amazed at the plethora of scenarios that can emerge—and the extent to which each requires thought and consideration.  Sometimes there is no clear “right” answer, as each situation can be unique.  [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience. In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check [...]

I was honored and excited to be part of Ron Lieber’s New York Times column, Taking Fund-Raising To a New Level. Some of you might now be wondering why, since it did raise some questions about the scope of my passion in support of my vocations – professional fundraising and prospect research. The simple reason [...]

As we wind down the year 2011, we reflect on a year of challenges, both with the economy and its affect on philanthropy.  One of the most daunting challenges our clients deal with seems to be what to do about their lapsed donors.  Lapsed donors are generally considered those who have not given a gift [...]

I was working with a client the other day and I was reminded once again that perception plays such a large role in fundraising.  We all carry perceptions of how non-profits work.  If our perception of a non-profit stops at which sector they are in then we are not doing due justice to our donors.  [...]

I was traveling to Philadelphia by plane this week and through sheer luck was seated next to a vice president of a hotel management company.  Turns out he is also the incoming Chair of the Board of my local American Red Cross chapter, as well as a volunteer with a recently formed local micro-granting organization.  [...]

Note from ProspectResearch.com: Roy Jones has more than 30 years of marketing, fundraising and development experience. In addition to consulting and advising some of the nation’s top human services charities, Jones serves on several not-for-profit boards including the Ronald Reagan Institute, Recovery for the City, and the Economic Development Council. We invite you to check [...]

A common mistake that I encounter with clients is the assumption that data analytics is an absolute process.  It is not.  It is a highly effective process in helping identify, segment and prioritize, allowing non-profits to focus their energy strategically.  However, as I wrote about in a previous post On the Importance of Qualifying Prospects [...]